Social Currency: What is your Brand worth?
Social currency is a term thrown around a lot in the social media space, but it’s more than a buzzword, it’s a concept that can explain the proper use and benefits of using social media in your organization. Social currency is a significant factor in your marketing budget, it’s currency that can be cashed in [...]
Posted by Shannon Gburzynski on May 19th, 2011 in Best Practices, Social Media, Social Relevancy, StrategyNo Comments
Key User Experience Considerations for Your Online Community
We’ve talked before about the importance of paying close attention to user experience when building an online community. In this post, I’ll be highlighting those aspects of a community, which if ignored, can have major ramifications on the overall user experience. Building your community on top of a third-party platform solves a number of user [...]
Posted by Don’t silo your community
When considering launching an on-domain community many organizations struggle with where it will fit within their current organizational structure and who will be responsible for taking ownership of it, e.g: Sales/Marketing, Communications/PR, IT, HR and or Support etc. Once this organizational decision has been made most organizations then struggle with where community fits within their [...]
Posted by James Davidson on July 23rd, 2010 in Best Practices, External Community, Internal Community, Owned Media, Strategy, TechnologyNo Comments
Integrating All of Your Online Efforts Is Key To Success
We are now meeting with dozens of prospective clients and we are seeing a pretty wide range of approaches being taken when it comes to Social Media. Many companies feel somewhat behind and they are trying to “catch up” by throwing up fan-pages, twitter accounts and Youtube channels hoping that something positive will happen. We [...]
Posted by Web Marketing: Where does Social Media fit?
Most marketing organizations are finalizing their 2010 plans. As they do so, many are looking at social media and how it aligns with other investments and ongoing programs that will be in effect in the New Year. Websites are already being updated with fresh content and e-stores already reflect new products or services. Current web [...]