Social currency is a term thrown around a lot in the social media space, but it’s more than a buzzword, it’s a concept that can explain the proper use and benefits of using social media in your organization. Social currency is a significant factor in your marketing budget, it’s […]
We’ve talked before about the importance of paying close attention to user experience when building an online community. In this post, I’ll be highlighting those aspects of a community, which if ignored, can have major ramifications on the overall user experience.
Building your community on top of a third-party platform […]
When considering launching an on-domain community many organizations struggle with where it will fit within their current organizational structure and who will be responsible for taking ownership of it, e.g: Sales/Marketing, Communications/PR, IT, HR and or Support etc.
Once this organizational decision has been made most […]
We are now meeting with dozens of prospective clients and we are seeing a pretty wide range of approaches being taken when it comes to Social Media. Many companies feel somewhat behind and they are trying to “catch up” by throwing up fan-pages, twitter accounts and YouTube channels hoping […]
Most marketing organizations are finalizing their 2010 plans. As they do so, many are looking at social media and how it aligns with other investments and ongoing programs that will be in effect in the New Year. Websites are already being updated with fresh content and e-stores already reflect […]