MkeUX 3/27/2012 Meetup Recap
I had the opportunity of presenting at the MkeUX meetup on March 28, 2012 with Kate Pociask of Spreenkler Creative. We explored the topic of “Falling into UX.” Kate and I are both “accidental UX’ers” who, like many other user experience designers, fell into UX from other disciplines. Kate and I traced our paths into [...]
Posted by The Right Rx for your UX: Diagnosing a Website’s Illness
A website redesign is more than just updating the User Interface and transferring content. If a redesign is in order, it may mean there is a problem with the previous design. Often times, a client may not know what is wrong with their site and will need help diagnosing the problem to find the right [...]
Killer KPIs: Percent Branded / Unbranded Search Traffic
This post is our second in a series that highlights a great key performance indicator (KPI) to include in your arsenal to keep your organization focused on what matters. Check out our first post on Percent Engaged Visitors. A branded search is a search via a major search engine for your organization by name. It [...]
Posted by Brian Molstad on July 13th, 2011 in Best Practices, User Experience, Web AnalyticsNo Comments
Community navigation approaches – And why they STILL matter!
When I first saw iGoogle and the new BBC website a few years ago I thought it would be the end of traditional site navigation (menu structures at the top of a website), and that these traditional approaches would become redundant and inefficient compared to the widgets and personalization capabilities of these new widget driven [...]
Posted by Why User Experience still matters in a Community
Today while trying to order my lunch at a local fast food vendor, I couldn’t help but squint and take issue with their menu layout. A combination of unbalanced background colors, photography and fonts completely threw me as I was trying to quickly scan my options and make a selection. Anyone who’s been to In-and-Out [...]