Strategy

Sifting through Social for Gold

Social listening is a type of market research that hones in on consumer conversations around a given topic, such as a brand name. Brands gain insights into what consumers are saying on social in real time. A suite of tools is on the market today that aggregates these conversations; […]

Academically Social: Building a Bridge in Higher Education

In an increasingly competitive market, forward thinking institutions of higher education are integrating social concepts and practices to gain market share and more deeply engage prospective and current students, and alumni. Higher education faces two emerging challenges: adapting to how Millennials live, interact and learn, and properly preparing students […]

How to Increase Internal Corporate Community Engagement

“Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. … They will only sound human when they empower real human beings to speak on their behalf. While many such people already work […]

Enterprise Community Strategy: Be Proactive vs. Reactive

It is not a secret that most would prefer to be proactive with a situation than having to be reactive.  It’s why we watch the weather before leaving the house in the morning, (#snOMG anyone?) or do background research before sales calls.  Being proactive allows us to be as […]

The Evolution of the Corporate Intranet to Enterprise Social Collaboration

As the shift in media continues to move at an incredible pace we are beginning to see it reach out and touch more and more aspects of our lives, it notably affects the way we socialize, but most recently we have seen it transforming the way that businesses communicate […]

Meeting users in their media (a literal translation)

I often advocate to our clients that when thinking about content distribution and seeding, they should “meet users in their media”.

Sometimes this concept takes some explanation in terms of what I mean.

As marketers look to integrate social media into their existing programs or projects don’t silo […]

Beginners Guide to a SMB Web Strategy

Web marketing and social media are quite the buzz words lately, but when used properly they are very successful at engaging customers and prospects.  The below steps are a very preliminary start to a fully functioning online marketing program, but they certainly give a jumping […]

By |January 11th, 2011|Strategy|0 Comments|

Key tasks of an Internal Community Manager

As social technologies and community spreads throughout the enterprise new  roles are being created to support them. One of the most critical roles  in the success of these efforts is an active and effective Community  Manager (CM). The CM is often the Sherpa for an organizations internal  and external […]

Community navigation approaches – And why they STILL matter!

When I first saw iGoogle and the new BBC website a few years ago I thought it would be the end of traditional site navigation (menu structures at the top of a website), and that these traditional approaches would become redundant and inefficient compared to the widgets and personalization […]

Measures of Community Success

Many enterprise communities are emerging as business communication shifts to a more socially designed model. Some of these new online initiatives fare better than others. Measurement is a key piece of the puzzle in determining what causes communities to succeed.

Whether you are preparing to launch a new community or […]