Social listening is a type of market research that hones in on consumer conversations around a given topic, such as a brand name. Brands gain insights into what consumers are saying on social in real time. A suite of tools is on the market today that aggregates these conversations; […]
I often advocate to our clients that when thinking about content distribution and seeding, they should “meet users in their media”.
Sometimes this concept takes some explanation in terms of what I mean.
As marketers look to integrate social media into their existing programs or projects don’t silo […]
When I first saw iGoogle and the new BBC website a few years ago I thought it would be the end of traditional site navigation (menu structures at the top of a website), and that these traditional approaches would become redundant and inefficient compared to the widgets and personalization […]
Many enterprise communities are emerging as business communication shifts to a more socially designed model. Some of these new online initiatives fare better than others. Measurement is a key piece of the puzzle in determining what causes communities to succeed.
Whether you are preparing to launch a new community or […]