Social Currency: What is your Brand worth?
Social currency is a term thrown around a lot in the social media space, but it’s more than a buzzword, it’s a concept that can explain the proper use and benefits of using social media in your organization. Social currency is a significant factor in your marketing budget, it’s currency that can be cashed in [...]
Posted by Shannon Gburzynski on May 19th, 2011 in Best Practices, Social Media, Social Relevancy, StrategyNo Comments
Social Media Trends and Best Practices for Non-Profits
From big retailers, to b2b, to higher education social media is certainly the trend of the moment, helping companies and organizations reach more people, in more efficient and engaging ways. Naturally these tools are of interest to non-profits and organizations looking at how these technologies can be used to help their cause. Some have had [...]
Posted by Shannon Gburzynski on March 14th, 2011 in Best Practices, Case Studies, Social Media, StrategyNo Comments
Integrating Online and Offline Marketing to Make Traditional Advertising Interactive
When embarking into the new landscape of social business design, how useful are “old school” marketing techniques? As enterprises increase the percentage of their budget allocated towards social media, with 88% of companies projected to use social media tools for marketing by 2012, is there value anymore in traditional advertising such as outdoor, print, or [...]
Posted by Beginners Guide to a SMB Web Strategy
Web marketing and social media are quite the buzz words lately, but when used properly they are very successful at engaging customers and prospects. The below steps are a very preliminary start to a fully functioning online marketing program, but they certainly give a jumping off point from which a more expansive plan can be [...]
A Social Media Strategy Analysis: Overstock.com
I recently read an article detailing the social media capabilities of the superstar online retailer Amazon. It was an interesting look at the shopping luminary, and their short comings when it came to utilizing social media. As the Christmas shopping season commences, this article left me thinking, Which online retailers are using social media properly [...]
Posted by Shannon Gburzynski on December 26th, 2010 in Best Practices, Case Studies, External Community, Internal Community, Owned Media, Social Media, Strategy, WebsitesNo Comments
Building Bridges with Social Media Optimization
The majority of online activity emanates from search. Marketers long ago realized they had to take steps to ”optimize” their website content accordingly. Through the use of tagging, keywords, descriptions, inbound links, and various other metadata, they positioned their content to be easily found by those searching for it. They built a bridge if you [...]
Don’t silo your community
When considering launching an on-domain community many organizations struggle with where it will fit within their current organizational structure and who will be responsible for taking ownership of it, e.g: Sales/Marketing, Communications/PR, IT, HR and or Support etc. Once this organizational decision has been made most organizations then struggle with where community fits within their [...]
Posted by James Davidson on July 23rd, 2010 in Best Practices, External Community, Internal Community, Owned Media, Strategy, TechnologyNo Comments
Community Moderation Nourishes Success
The role of an online community moderator is a relatively new one. And like any new role, it’s going through its developmental stage right now. It is most often confused with the role of Community Manger which has more to do with the overall direction that the community is taking in terms of content and [...]
Posted by Paul Stillmank on March 28th, 2010 in Best Practices, External Community, Internal Community, Owned Media, StrategyNo Comments
Build Traffic to Your Community
We are scaling up here at 7Summits and so you will see more frequent and varied blog posts in the coming weeks and months. This is the first in a series of thoughts focused on community activation and moderation. We will tag each entry with “community”, allowing you to more easily surface this series for [...]
Posted by Paul Stillmank on March 21st, 2010 in External Community, Internal Community, Owned MediaNo Comments
Find Your Social Spark!
We’ve talked (and we’ll keep talking) about the need for a strategy to apply social media to your business. The islands of Facebook Fan Pages, Twitter accounts, Youtube Channels, and one-off blogs need to be reigned in and managed. A strategy integrating them into an overall marketing and execution plan is needed. These new media [...]