Social Currency: What is your Brand worth?
Social currency is a term thrown around a lot in the social media space, but it’s more than a buzzword, it’s a concept that can explain the proper use and benefits of using social media in your organization. Social currency is a significant factor in your marketing budget, it’s currency that can be cashed in [...]
Posted by Shannon Gburzynski on May 19th, 2011 in Best Practices, Social Media, Social Relevancy, StrategyNo Comments
A Case Study in the Power of Social Influence
Below is a summary of a great case study from Macallan Single Malt Liquor Company demonstrating the power of engaging social media influencers to enlist networks to interact with your brand. I especially like this case study because Macallan managed to engage these influencers in a way that was genuine, the most effective way to [...]
Posted by Shannon Gburzynski on February 14th, 2011 in Case Studies, Open Social, Social MediaNo Comments
Designing your content to travel on the social web
There is an art and science behind designing your content to travel on the social web. Anyone who has seen the conversation prism by Brian Solis is well aware of the many distribution channels and outlets in the social media ecosystem. But what are the ingredients needed to seed your content? Reference the Strategy of [...]
Posted by Integrating All of Your Online Efforts Is Key To Success
We are now meeting with dozens of prospective clients and we are seeing a pretty wide range of approaches being taken when it comes to Social Media. Many companies feel somewhat behind and they are trying to “catch up” by throwing up fan-pages, twitter accounts and Youtube channels hoping that something positive will happen. We [...]