social business strategy

Sifting through Social for Gold

Social listening is a type of market research that hones in on consumer conversations around a given topic, such as a brand name. Brands gain insights into what consumers are saying on social in real time. A suite of tools is on the market today that aggregates these conversations; […]

Academically Social: Building a Bridge in Higher Education

In an increasingly competitive market, forward thinking institutions of higher education are integrating social concepts and practices to gain market share and more deeply engage prospective and current students, and alumni. Higher education faces two emerging challenges: adapting to how Millennials live, interact and learn, and properly preparing students […]

Social Currency: What is your Brand worth?

Social currency is a term thrown around a lot in the social media space, but it’s more than a buzzword, it’s a concept that can explain the proper use and benefits of using social media in your organization.  Social currency is a significant factor in your marketing budget, it’s […]

Keeping the Community for Social Media Leaders on the Forefront of Leading Edge Design and Technology

Our team has been hard at work recently, hence the lack of regular blog posts! I am also pleased when we can share our work, and I’m proud to announce the re-launch of the SocialMedia.org member community.  This was an exciting and challenging project for us; we certainly felt […]

How to Increase Internal Corporate Community Engagement

“Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. … They will only sound human when they empower real human beings to speak on their behalf. While many such people already work […]

The Social Context Layer and why it matters in Business

Mashable, a prominent source of social media news, recently announced the launch of their new Mashable Follow social layer feature. The idea is simple; the volume of content being created and shared is overwhelming to most of their users. To target content more effectively for its readers, Mashable is […]

Integrating Online and Offline Marketing to Make Traditional Advertising Interactive

When embarking into the new landscape of social business design, how useful are “old school” marketing techniques?

As enterprises increase the percentage of their budget allocated towards social media, with 88% of companies projected to use social media tools for marketing by 2012, is there value anymore in traditional advertising […]

Enterprise Community Strategy: Be Proactive vs. Reactive

It is not a secret that most would prefer to be proactive with a situation than having to be reactive.  It’s why we watch the weather before leaving the house in the morning, (#snOMG anyone?) or do background research before sales calls.  Being proactive allows us to be as […]

The Evolution of the Corporate Intranet to Enterprise Social Collaboration

As the shift in media continues to move at an incredible pace we are beginning to see it reach out and touch more and more aspects of our lives, it notably affects the way we socialize, but most recently we have seen it transforming the way that businesses communicate […]

Beginners Guide to a SMB Web Strategy

Web marketing and social media are quite the buzz words lately, but when used properly they are very successful at engaging customers and prospects.  The below steps are a very preliminary start to a fully functioning online marketing program, but they certainly give a jumping […]

By |January 11th, 2011|Strategy|0 Comments|