Social Currency: What is your Brand worth?
Social currency is a term thrown around a lot in the social media space, but it’s more than a buzzword, it’s a concept that can explain the proper use and benefits of using social media in your organization. Social currency is a significant factor in your marketing budget, it’s currency that can be cashed in [...]
Posted by Shannon Gburzynski on May 19th, 2011 in Best Practices, Social Media, Social Relevancy, StrategyNo Comments
Keeping the Community for Social Media Leaders on the Forefront of Leading Edge Design and Technology
Our team has been hard at work recently, hence the lack of regular blog posts! I am also pleased when we can share our work, and I’m proud to announce the re-launch of the SocialMedia.org member community. This was an exciting and challenging project for us; we certainly felt a great amount of responsibility to develop [...]
How to Increase Internal Corporate Community Engagement
“Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. … They will only sound human when they empower real human beings to speak on their behalf. While many such people already work for companies today, most companies ignore [...]
Posted by Shannon Gburzynski on March 31st, 2011 in Best Practices, Internal Community, Owned Media, Strategy, User ExperienceNo Comments
The Social Context Layer and why it matters in Business
Mashable, a prominent source of social media news, recently announced the launch of their new Mashable Follow social layer feature. The idea is simple; the volume of content being created and shared is overwhelming to most of their users. To target content more effectively for its readers, Mashable is taking a series of data points [...]
Posted by James Davidson on March 16th, 2011 in Cool Stuff, Open Social, Social Media, Social Relevancy, Strategy2
Integrating Online and Offline Marketing to Make Traditional Advertising Interactive
When embarking into the new landscape of social business design, how useful are “old school” marketing techniques? As enterprises increase the percentage of their budget allocated towards social media, with 88% of companies projected to use social media tools for marketing by 2012, is there value anymore in traditional advertising such as outdoor, print, or [...]
Posted by Enterprise Community Strategy: Be Proactive vs. Reactive
It is not a secret that most would prefer to be proactive with a situation than having to be reactive. It’s why we watch the weather before leaving the house in the morning, (#snOMG anyone?) or do background research before sales calls. Being proactive allows us to be as in control as possible, of course [...]
Posted by Shannon Gburzynski on February 10th, 2011 in Best Practices, Case Studies, StrategyNo Comments
The Evolution of the Corporate Intranet to Enterprise Social Collaboration
As the shift in media continues to move at an incredible pace we are beginning to see it reach out and touch more and more aspects of our lives, it notably affects the way we socialize, but most recently we have seen it transforming the way that businesses communicate and collaborate internally especially within their [...]
Posted by Shannon Gburzynski on January 24th, 2011 in Best Practices, Internal Community, Owned Media, Strategy1
Beginners Guide to a SMB Web Strategy
Web marketing and social media are quite the buzz words lately, but when used properly they are very successful at engaging customers and prospects. The below steps are a very preliminary start to a fully functioning online marketing program, but they certainly give a jumping off point from which a more expansive plan can be [...]
Social Media trends to watch in 2011 – the pundits weigh in!
As we kick off 2011 the Twittersphere is already a buzz with lots of predictions and trends to watch published by social media trailblazers, pundits, analysts and everyone else. In the spirit of curation, I thought I’d put together a list of some of the more interesting ones I’ve come across. Social Business Plan David [...]
Killer KPIs: Percent Engaged Visitors
This post is the first in a series that will highlight key performance indicators (KPIs) to include in your measurement arsenal for keeping your organization focused on the metrics that matter. There’s a lot of buzz these days about driving greater online engagement on your website or in your community from customers, prospects, employees, or [...]
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