Building Bridges with Social Media Optimization
The majority of online activity emanates from search. Marketers long ago realized they had to take steps to ”optimize” their website content accordingly. Through the use of tagging, keywords, descriptions, inbound links, and various other metadata, they positioned their content to be easily found by those searching for it. They built a bridge if you [...]
Posted by Re-ignite your PR and content with Social Media
Corporations often struggle with where to start with social media. At 7Summits, we are big proponents for strategy guiding your execution, however despite the best of intentions and the most in-depth of strategies sometimes it is still hard to find a starting point. Today we want to share a few insights on a potential strategy [...]
Posted by Designing your content to travel on the social web
There is an art and science behind designing your content to travel on the social web. Anyone who has seen the conversation prism by Brian Solis is well aware of the many distribution channels and outlets in the social media ecosystem. But what are the ingredients needed to seed your content? Reference the Strategy of [...]
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