Social Currency: What is your Brand worth?
Social currency is a term thrown around a lot in the social media space, but it’s more than a buzzword, it’s a concept that can explain the proper use and benefits of using social media in your organization. Social currency is a significant factor in your marketing budget, it’s currency that can be cashed in [...]
Posted by Shannon Gburzynski on May 19th, 2011 in Best Practices, Social Media, Social Relevancy, StrategyNo Comments
Find Your Social Spark!
We’ve talked (and we’ll keep talking) about the need for a strategy to apply social media to your business. The islands of Facebook Fan Pages, Twitter accounts, Youtube Channels, and one-off blogs need to be reigned in and managed. A strategy integrating them into an overall marketing and execution plan is needed. These new media [...]
Integrating All of Your Online Efforts Is Key To Success
We are now meeting with dozens of prospective clients and we are seeing a pretty wide range of approaches being taken when it comes to Social Media. Many companies feel somewhat behind and they are trying to “catch up” by throwing up fan-pages, twitter accounts and Youtube channels hoping that something positive will happen. We [...]
Social Media Creates Brand Awareness, But How to Measure?
The recently published Strategic Framework for Applied Social Media serves as an excellent back-drop for discussing our Marketing Imperative: “creating awareness, growing sales and taking market share.” We presupposed in our earlier discussion that some definite value levers supporting marketing can be positively affected through the use of Social Media: Improving the efficiency of creating [...]
Posted by Paul Stillmank on September 28th, 2009 in Social Media, Strategy, Uncategorized, Web AnalyticsNo Comments