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Re-ignite your PR and content with Social Media

Corporations often struggle with where to start with social media. At 7Summits, we are big proponents for strategy guiding your execution, however despite the best of intentions and the most in-depth of strategies sometimes it is still hard to find a starting point. Today we want to share a few insights on a potential strategy [...]

James DavidsonPosted by on September 8th, 2010 in Case Studies, Strategy
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Does social marketing make sense for the B2B world?

B2B marketing leaders agree that social marketing is a great idea for consumer brands like Starbucks, but many are not yet convinced that social media is right for their companies. Selling to business is different than selling to consumers, right? No one would argue that the B2B and B2C worlds are exactly the same.  Yes, [...]

Posted by on July 1st, 2010 in Uncategorized
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