Social Media and ROI
I recently contributed to a post titled “How does a company measure social media ROI?”. This is a question I see a lot, so here is my perspective at a high level. A common mistake is trying to align traditional interactive measures with a social media program and measuring it as another marketing channel next [...]
Posted by James Davidson on September 21st, 2011 in Earned Media, Existing Media, Open Social, Owned Media, Paid Media, Social Media, UncategorizedNo Comments
Meeting users in their media (a literal translation)
I often advocate to our clients that when thinking about content distribution and seeding, they should “meet users in their media”. Sometimes this concept takes some explanation in terms of what I mean. As marketers look to integrate social media into their existing programs or projects don’t silo your thinking by only supporting a limited [...]
Killer KPIs: Percent Engaged Visitors
This post is the first in a series that will highlight key performance indicators (KPIs) to include in your measurement arsenal for keeping your organization focused on the metrics that matter. There’s a lot of buzz these days about driving greater online engagement on your website or in your community from customers, prospects, employees, or [...]
Posted by Measures of Community Success
Many enterprise communities are emerging as business communication shifts to a more socially designed model. Some of these new online initiatives fare better than others. Measurement is a key piece of the puzzle in determining what causes communities to succeed. Whether you are preparing to launch a new community or hoping to revive an existing [...]
Posted by Community Moderation Nourishes Success
The role of an online community moderator is a relatively new one. And like any new role, it’s going through its developmental stage right now. It is most often confused with the role of Community Manger which has more to do with the overall direction that the community is taking in terms of content and [...]
Posted by Paul Stillmank on March 28th, 2010 in Best Practices, External Community, Internal Community, Owned Media, StrategyNo Comments
Build Traffic to Your Community
We are scaling up here at 7Summits and so you will see more frequent and varied blog posts in the coming weeks and months. This is the first in a series of thoughts focused on community activation and moderation. We will tag each entry with “community”, allowing you to more easily surface this series for [...]
Posted by Paul Stillmank on March 21st, 2010 in External Community, Internal Community, Owned MediaNo Comments
Integrating All of Your Online Efforts Is Key To Success
We are now meeting with dozens of prospective clients and we are seeing a pretty wide range of approaches being taken when it comes to Social Media. Many companies feel somewhat behind and they are trying to “catch up” by throwing up fan-pages, twitter accounts and Youtube channels hoping that something positive will happen. We [...]
Social Media Creates Brand Awareness, But How to Measure?
The recently published Strategic Framework for Applied Social Media serves as an excellent back-drop for discussing our Marketing Imperative: “creating awareness, growing sales and taking market share.” We presupposed in our earlier discussion that some definite value levers supporting marketing can be positively affected through the use of Social Media: Improving the efficiency of creating [...]
Posted by Paul Stillmank on September 28th, 2009 in Social Media, Strategy, Uncategorized, Web AnalyticsNo Comments