I recently contributed to a post titled “How does a company measure social media ROI?”. This is a question I see a lot, so here is my perspective at a high level. A common mistake is trying to align traditional interactive measures with a social media program and measuring […]
I often advocate to our clients that when thinking about content distribution and seeding, they should “meet users in their media”.
Sometimes this concept takes some explanation in terms of what I mean.
As marketers look to integrate social media into their existing programs or projects don’t silo […]
Many enterprise communities are emerging as business communication shifts to a more socially designed model. Some of these new online initiatives fare better than others. Measurement is a key piece of the puzzle in determining what causes communities to succeed.
Whether you are preparing to launch a new community or […]