Meeting users in their media (a literal translation)
I often advocate to our clients that when thinking about content distribution and seeding, they should “meet users in their media”. Sometimes this concept takes some explanation in terms of what I mean. As marketers look to integrate social media into their existing programs or projects don’t silo your thinking by only supporting a limited [...]
Posted by 7Summits 2010: Our year in review – We’ve been moving!
We recently sent out our holiday card to our network and it was a great summary of some amazing milestones that 7Summits hit in 2010. I am so proud of our team and their achievements in 2010 that I wanted to write this blog to share some of our accomplishments with everyone. To “quote” our [...]
A Social Media Strategy Analysis: Overstock.com
I recently read an article detailing the social media capabilities of the superstar online retailer Amazon. It was an interesting look at the shopping luminary, and their short comings when it came to utilizing social media. As the Christmas shopping season commences, this article left me thinking, Which online retailers are using social media properly [...]
Posted by Shannon Gburzynski on December 26th, 2010 in Best Practices, Case Studies, External Community, Internal Community, Owned Media, Social Media, Strategy, WebsitesNo Comments
7Summits’ Jive Re-design and Business Case for Social Business Software (Phase 1)
Originally posted on Jive Talks. Replacing five business software platforms (website, intranet, extranet, team site, CRM) with one, more useful solution The Why A fast-growing, social media agency is by design a very fluid and fast paced environment. At 7Summits we thrive on being creative and collaborative to help solve our client’s problems. By design, [...]
Why User Experience still matters in a Community
Today while trying to order my lunch at a local fast food vendor, I couldn’t help but squint and take issue with their menu layout. A combination of unbalanced background colors, photography and fonts completely threw me as I was trying to quickly scan my options and make a selection. Anyone who’s been to In-and-Out [...]
Does social marketing make sense for the B2B world?
B2B marketing leaders agree that social marketing is a great idea for consumer brands like Starbucks, but many are not yet convinced that social media is right for their companies. Selling to business is different than selling to consumers, right? No one would argue that the B2B and B2C worlds are exactly the same. Yes, [...]
Posted by Social media – The best thing that could happen to your business!
Thought of the day. There is a lot of discussion about the good things and the bad things that social media can do for companies. From a Marketing, Product Development and Customer Support POV, we believe this is the best thing to happen to your respective departments in a long time! Back in the pre-web [...]
Designing your content to travel on the social web
There is an art and science behind designing your content to travel on the social web. Anyone who has seen the conversation prism by Brian Solis is well aware of the many distribution channels and outlets in the social media ecosystem. But what are the ingredients needed to seed your content? Reference the Strategy of [...]
Integrating All of Your Online Efforts Is Key To Success
We are now meeting with dozens of prospective clients and we are seeing a pretty wide range of approaches being taken when it comes to Social Media. Many companies feel somewhat behind and they are trying to “catch up” by throwing up fan-pages, twitter accounts and Youtube channels hoping that something positive will happen. We [...]
Social Media Creates Brand Awareness, But How to Measure?
The recently published Strategic Framework for Applied Social Media serves as an excellent back-drop for discussing our Marketing Imperative: “creating awareness, growing sales and taking market share.” We presupposed in our earlier discussion that some definite value levers supporting marketing can be positively affected through the use of Social Media: Improving the efficiency of creating [...]
Posted by Paul Stillmank on September 28th, 2009 in Social Media, Strategy, Uncategorized, Web AnalyticsNo Comments