Social Media Lessons – From a Marketing Legend
I recently read a great blog post from Seth Godin, in his infinite marketing and business wisdom he made three especially hard hitting points in a Professionals Platform entry that struck me as great topics to elaborate upon as they relate to social media. They are below in bold, followed by my own elaboration. If [...]
Advanced Technology Must be Indistinguishable From Magic
Arthur C. Clarke told us, “Any sufficiently advanced technology is indistinguishable from magic.” When new technologies first came out they did appear to be just like magic, think of the first telephone, or the initial launch of the Ipod. Now however, it’s harder and harder to surprise and delight users. People want that “feeling” of [...]
Social Currency: What is your Brand worth?
Social currency is a term thrown around a lot in the social media space, but it’s more than a buzzword, it’s a concept that can explain the proper use and benefits of using social media in your organization. Social currency is a significant factor in your marketing budget, it’s currency that can be cashed in [...]
Posted by Shannon Gburzynski on May 19th, 2011 in Best Practices, Social Media, Social Relevancy, StrategyNo Comments
Social Media Trends and Best Practices for Non-Profits
From big retailers, to b2b, to higher education social media is certainly the trend of the moment, helping companies and organizations reach more people, in more efficient and engaging ways. Naturally these tools are of interest to non-profits and organizations looking at how these technologies can be used to help their cause. Some have had [...]
Posted by Shannon Gburzynski on March 14th, 2011 in Best Practices, Case Studies, Social Media, StrategyNo Comments
Enterprise Community Strategy: Be Proactive vs. Reactive
It is not a secret that most would prefer to be proactive with a situation than having to be reactive. It’s why we watch the weather before leaving the house in the morning, (#snOMG anyone?) or do background research before sales calls. Being proactive allows us to be as in control as possible, of course [...]
Posted by Shannon Gburzynski on February 10th, 2011 in Best Practices, Case Studies, StrategyNo Comments
Beginners Guide to a SMB Web Strategy
Web marketing and social media are quite the buzz words lately, but when used properly they are very successful at engaging customers and prospects. The below steps are a very preliminary start to a fully functioning online marketing program, but they certainly give a jumping off point from which a more expansive plan can be [...]
Re-ignite your PR and content with Social Media
Corporations often struggle with where to start with social media. At 7Summits, we are big proponents for strategy guiding your execution, however despite the best of intentions and the most in-depth of strategies sometimes it is still hard to find a starting point. Today we want to share a few insights on a potential strategy [...]
Content may be King, but EXPERIENCE is Queen
The best content is genuine, not automated. It is posted with the intention of not only being viewed but talked about. The question is, how do we get readers to talk about our content? And how do we get readers to share that conversation with us so that we can participate and further engage? As [...]
Don’t silo your community
When considering launching an on-domain community many organizations struggle with where it will fit within their current organizational structure and who will be responsible for taking ownership of it, e.g: Sales/Marketing, Communications/PR, IT, HR and or Support etc. Once this organizational decision has been made most organizations then struggle with where community fits within their [...]
Posted by James Davidson on July 23rd, 2010 in Best Practices, External Community, Internal Community, Owned Media, Strategy, TechnologyNo Comments
Find Your Social Spark!
We’ve talked (and we’ll keep talking) about the need for a strategy to apply social media to your business. The islands of Facebook Fan Pages, Twitter accounts, Youtube Channels, and one-off blogs need to be reigned in and managed. A strategy integrating them into an overall marketing and execution plan is needed. These new media [...]
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