Beginners Guide to a SMB Web Strategy
Web marketing and social media are quite the buzz words lately, but when used properly they are very successful at engaging customers and prospects. The below steps are a very preliminary start to a fully functioning online marketing program, but they certainly give a jumping off point from which a more expansive plan can be [...]
Posted by 3 Reasons why you need social media for customer service
A recent report from the Alterian Engaging Times Americas Summit, 2010 shows that a mere 1.2% of respondents viewed customer service as the most important social media objective, while 24% said it was to retain existing customers, and 30.1% said it was new customer acquisition. It can be argued that these three objectives actually work [...]
Posted by Re-ignite your PR and content with Social Media
Corporations often struggle with where to start with social media. At 7Summits, we are big proponents for strategy guiding your execution, however despite the best of intentions and the most in-depth of strategies sometimes it is still hard to find a starting point. Today we want to share a few insights on a potential strategy [...]
Does social marketing make sense for the B2B world?
B2B marketing leaders agree that social marketing is a great idea for consumer brands like Starbucks, but many are not yet convinced that social media is right for their companies. Selling to business is different than selling to consumers, right? No one would argue that the B2B and B2C worlds are exactly the same. Yes, [...]
Posted by Integrating All of Your Online Efforts Is Key To Success
We are now meeting with dozens of prospective clients and we are seeing a pretty wide range of approaches being taken when it comes to Social Media. Many companies feel somewhat behind and they are trying to “catch up” by throwing up fan-pages, twitter accounts and Youtube channels hoping that something positive will happen. We [...]
Social Media Creates Brand Awareness, But How to Measure?
The recently published Strategic Framework for Applied Social Media serves as an excellent back-drop for discussing our Marketing Imperative: “creating awareness, growing sales and taking market share.” We presupposed in our earlier discussion that some definite value levers supporting marketing can be positively affected through the use of Social Media: Improving the efficiency of creating [...]
Posted by Paul Stillmank on September 28th, 2009 in Social Media, Strategy, Uncategorized, Web AnalyticsNo Comments