Social Media Trends and Best Practices for Non-Profits
From big retailers, to b2b, to higher education social media is certainly the trend of the moment, helping companies and organizations reach more people, in more efficient and engaging ways. Naturally these tools are of interest to non-profits and organizations looking at how these technologies can be used to help their cause. Some have had [...]
Posted by Shannon Gburzynski on March 14th, 2011 in Best Practices, Case Studies, Social Media, StrategyNo Comments
A Case Study in the Power of Social Influence
Below is a summary of a great case study from Macallan Single Malt Liquor Company demonstrating the power of engaging social media influencers to enlist networks to interact with your brand. I especially like this case study because Macallan managed to engage these influencers in a way that was genuine, the most effective way to [...]
Posted by Shannon Gburzynski on February 14th, 2011 in Case Studies, Open Social, Social MediaNo Comments
Beginners Guide to a SMB Web Strategy
Web marketing and social media are quite the buzz words lately, but when used properly they are very successful at engaging customers and prospects. The below steps are a very preliminary start to a fully functioning online marketing program, but they certainly give a jumping off point from which a more expansive plan can be [...]
Posted by A Social Media Strategy Analysis: Overstock.com
I recently read an article detailing the social media capabilities of the superstar online retailer Amazon. It was an interesting look at the shopping luminary, and their short comings when it came to utilizing social media. As the Christmas shopping season commences, this article left me thinking, Which online retailers are using social media properly [...]
Posted by Shannon Gburzynski on December 26th, 2010 in Best Practices, Case Studies, External Community, Internal Community, Owned Media, Social Media, Strategy, WebsitesNo Comments
Content may be King, but EXPERIENCE is Queen
The best content is genuine, not automated. It is posted with the intention of not only being viewed but talked about. The question is, how do we get readers to talk about our content? And how do we get readers to share that conversation with us so that we can participate and further engage? As [...]
Community Moderation Nourishes Success
The role of an online community moderator is a relatively new one. And like any new role, it’s going through its developmental stage right now. It is most often confused with the role of Community Manger which has more to do with the overall direction that the community is taking in terms of content and [...]
Posted by Paul Stillmank on March 28th, 2010 in Best Practices, External Community, Internal Community, Owned Media, StrategyNo Comments
Build Traffic to Your Community
We are scaling up here at 7Summits and so you will see more frequent and varied blog posts in the coming weeks and months. This is the first in a series of thoughts focused on community activation and moderation. We will tag each entry with “community”, allowing you to more easily surface this series for [...]
Posted by Paul Stillmank on March 21st, 2010 in External Community, Internal Community, Owned MediaNo Comments
Find Your Social Spark!
We’ve talked (and we’ll keep talking) about the need for a strategy to apply social media to your business. The islands of Facebook Fan Pages, Twitter accounts, Youtube Channels, and one-off blogs need to be reigned in and managed. A strategy integrating them into an overall marketing and execution plan is needed. These new media [...]
Jive World 2009 – Community Everywhere!
It has been over a week since Jive World 2009 and the vibe is still going strong! From the time we arrived at Jive World in San Francisco, the sense of community was everywhere. Companies, Partners, Speakers and Jive Software all gathered together to discuss the forefront of everything Social. Stronger, more integrated marketing and [...]
Integrating All of Your Online Efforts Is Key To Success
We are now meeting with dozens of prospective clients and we are seeing a pretty wide range of approaches being taken when it comes to Social Media. Many companies feel somewhat behind and they are trying to “catch up” by throwing up fan-pages, twitter accounts and Youtube channels hoping that something positive will happen. We [...]