Keeping the Community for Social Media Leaders on the Forefront of Leading Edge Design and Technology
Our team has been hard at work recently, hence the lack of regular blog posts! I am also pleased when we can share our work, and I’m proud to announce the re-launch of the SocialMedia.org member community. This was an exciting and challenging project for us; we certainly felt a great amount of responsibility to develop [...]
How to Increase Internal Corporate Community Engagement
“Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. … They will only sound human when they empower real human beings to speak on their behalf. While many such people already work for companies today, most companies ignore [...]
Posted by Shannon Gburzynski on March 31st, 2011 in Best Practices, Internal Community, Owned Media, Strategy, User ExperienceNo Comments
Enterprise Community Strategy: Be Proactive vs. Reactive
It is not a secret that most would prefer to be proactive with a situation than having to be reactive. It’s why we watch the weather before leaving the house in the morning, (#snOMG anyone?) or do background research before sales calls. Being proactive allows us to be as in control as possible, of course [...]
Posted by Shannon Gburzynski on February 10th, 2011 in Best Practices, Case Studies, StrategyNo Comments
Killer KPIs: Percent Engaged Visitors
This post is the first in a series that will highlight key performance indicators (KPIs) to include in your measurement arsenal for keeping your organization focused on the metrics that matter. There’s a lot of buzz these days about driving greater online engagement on your website or in your community from customers, prospects, employees, or [...]
Posted by Community navigation approaches – And why they STILL matter!
When I first saw iGoogle and the new BBC website a few years ago I thought it would be the end of traditional site navigation (menu structures at the top of a website), and that these traditional approaches would become redundant and inefficient compared to the widgets and personalization capabilities of these new widget driven [...]
3 Reasons why you need social media for customer service
A recent report from the Alterian Engaging Times Americas Summit, 2010 shows that a mere 1.2% of respondents viewed customer service as the most important social media objective, while 24% said it was to retain existing customers, and 30.1% said it was new customer acquisition. It can be argued that these three objectives actually work [...]
Re-ignite your PR and content with Social Media
Corporations often struggle with where to start with social media. At 7Summits, we are big proponents for strategy guiding your execution, however despite the best of intentions and the most in-depth of strategies sometimes it is still hard to find a starting point. Today we want to share a few insights on a potential strategy [...]
Do’s and Don’ts of Successful Online Communities
An online community can create long lasting deep relationships with your key stakeholders. These stakeholders (your customers, employees, suppliers and partners) are all connected to you through relationships, and a community can add tremendous measurable value to these relationships. Successful communities have several proven benefits including: Increased customer retention and loyalty through ongoing engagement that [...]
Posted by Shannon Gburzynski on August 31st, 2010 in Best Practices, External Community, Internal Community, Owned Media, StrategyNo Comments
Don’t silo your community
When considering launching an on-domain community many organizations struggle with where it will fit within their current organizational structure and who will be responsible for taking ownership of it, e.g: Sales/Marketing, Communications/PR, IT, HR and or Support etc. Once this organizational decision has been made most organizations then struggle with where community fits within their [...]
Posted by James Davidson on July 23rd, 2010 in Best Practices, External Community, Internal Community, Owned Media, Strategy, TechnologyNo Comments