Re-ignite your PR and content with Social Media
Corporations often struggle with where to start with social media. At 7Summits, we are big proponents for strategy guiding your execution, however despite the best of intentions and the most in-depth of strategies sometimes it is still hard to find a starting point. Today we want to share a few insights on a potential strategy [...]
Posted by Community Moderation Nourishes Success
The role of an online community moderator is a relatively new one. And like any new role, it’s going through its developmental stage right now. It is most often confused with the role of Community Manger which has more to do with the overall direction that the community is taking in terms of content and [...]
Posted by Paul Stillmank on March 28th, 2010 in Best Practices, External Community, Internal Community, Owned Media, StrategyNo Comments
Build Traffic to Your Community
We are scaling up here at 7Summits and so you will see more frequent and varied blog posts in the coming weeks and months. This is the first in a series of thoughts focused on community activation and moderation. We will tag each entry with “community”, allowing you to more easily surface this series for [...]
Posted by Paul Stillmank on March 21st, 2010 in External Community, Internal Community, Owned MediaNo Comments
Integrating All of Your Online Efforts Is Key To Success
We are now meeting with dozens of prospective clients and we are seeing a pretty wide range of approaches being taken when it comes to Social Media. Many companies feel somewhat behind and they are trying to “catch up” by throwing up fan-pages, twitter accounts and Youtube channels hoping that something positive will happen. We [...]
Social Media Creates Brand Awareness, But How to Measure?
The recently published Strategic Framework for Applied Social Media serves as an excellent back-drop for discussing our Marketing Imperative: “creating awareness, growing sales and taking market share.” We presupposed in our earlier discussion that some definite value levers supporting marketing can be positively affected through the use of Social Media: Improving the efficiency of creating [...]
Posted by Paul Stillmank on September 28th, 2009 in Social Media, Strategy, Uncategorized, Web AnalyticsNo Comments