How to Increase Internal Corporate Community Engagement
“Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. … They will only sound human when they empower real human beings to speak on their behalf. While many such people already work for companies today, most companies ignore [...]
Posted by Shannon Gburzynski on March 31st, 2011 in Best Practices, Internal Community, Owned Media, Strategy, User ExperienceNo Comments
The Social Context Layer and why it matters in Business
Mashable, a prominent source of social media news, recently announced the launch of their new Mashable Follow social layer feature. The idea is simple; the volume of content being created and shared is overwhelming to most of their users. To target content more effectively for its readers, Mashable is taking a series of data points [...]
Posted by James Davidson on March 16th, 2011 in Cool Stuff, Open Social, Social Media, Social Relevancy, Strategy2
Social Media trends to watch in 2011 – the pundits weigh in!
As we kick off 2011 the Twittersphere is already a buzz with lots of predictions and trends to watch published by social media trailblazers, pundits, analysts and everyone else. In the spirit of curation, I thought I’d put together a list of some of the more interesting ones I’ve come across. Social Business Plan David [...]
Key tasks of an Internal Community Manager
As social technologies and community spreads throughout the enterprise new roles are being created to support them. One of the most critical roles in the success of these efforts is an active and effective Community Manager (CM). The CM is often the Sherpa for an organizations internal and external community efforts helping with many aspects [...]
Posted by James Davidson on December 28th, 2010 in Best Practices, Internal Community, Owned Media, StrategyNo Comments
A Social Media Strategy Analysis: Overstock.com
I recently read an article detailing the social media capabilities of the superstar online retailer Amazon. It was an interesting look at the shopping luminary, and their short comings when it came to utilizing social media. As the Christmas shopping season commences, this article left me thinking, Which online retailers are using social media properly [...]
Posted by Shannon Gburzynski on December 26th, 2010 in Best Practices, Case Studies, External Community, Internal Community, Owned Media, Social Media, Strategy, WebsitesNo Comments
Do’s and Don’ts of Successful Online Communities
An online community can create long lasting deep relationships with your key stakeholders. These stakeholders (your customers, employees, suppliers and partners) are all connected to you through relationships, and a community can add tremendous measurable value to these relationships. Successful communities have several proven benefits including: Increased customer retention and loyalty through ongoing engagement that [...]
Posted by Shannon Gburzynski on August 31st, 2010 in Best Practices, External Community, Internal Community, Owned Media, StrategyNo Comments
Content may be King, but EXPERIENCE is Queen
The best content is genuine, not automated. It is posted with the intention of not only being viewed but talked about. The question is, how do we get readers to talk about our content? And how do we get readers to share that conversation with us so that we can participate and further engage? As [...]
Don’t silo your community
When considering launching an on-domain community many organizations struggle with where it will fit within their current organizational structure and who will be responsible for taking ownership of it, e.g: Sales/Marketing, Communications/PR, IT, HR and or Support etc. Once this organizational decision has been made most organizations then struggle with where community fits within their [...]
Posted by James Davidson on July 23rd, 2010 in Best Practices, External Community, Internal Community, Owned Media, Strategy, TechnologyNo Comments
Why User Experience still matters in a Community
Today while trying to order my lunch at a local fast food vendor, I couldn’t help but squint and take issue with their menu layout. A combination of unbalanced background colors, photography and fonts completely threw me as I was trying to quickly scan my options and make a selection. Anyone who’s been to In-and-Out [...]
Get Social!
It’s been over a week now since we wrapped up our time with Jive Software as part of their national “Get Social Tour.” The tour launched April 21st in Los Angeles, with scheduled stops in Houston, Toronto, New York, San Francisco, Seattle, Washington DC, Chicago, Philadelphia and Boston. We supported Jive’s tour as the Premier [...]
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