Social Listening Strategy
Track the conversation surrounding your brand
The social web is buzzing with real time consumer insights, industry trends, competitive intelligence, sales leads, marketing opportunities and questions from your customers. How is your company actively monitoring all websites, news stories, blogs, discussions, Forums and Twitter? With an infinite amount of information it can be difficult and complicated for your company to identify your customer’s preferred social media channels and the appropriate strategies to engage with them where they spend time.
- Do you find yourself trying to monitor a massive volume of information but feeling overwhelmed?
- Are you forwarding Google alerts, articles and general marketing intelligence via email without a formalized method for reviewing and responding?
- Do you know where your customer advocates live online and how to engage them?
If you don’t have answers to these questions we can help. 7Summits offers a variety of strategic and tactical services in social listening and monitoring to help your company filter out noise and hone a listening strategy that will deliver business results. We work with all major platforms including Jive, Radian6 and Sysomos.
Our Social Listening and Monitoring Services include:
- Listening platform analysis and selection
- Brand Monitoring and Engagement Strategy
- Advanced configuration of listening filters for continual brand and industry monitoring (by category, customer segment, vertical, region or service)
- Measurement alignment with existing KPI’s (e.g. Brand Health, NPS)
- Management Dashboards and Custom Reports
- Disaster Response Scenarios
- Social Media Research and Analysis
- Sentiment, Share of Voice and Influence Analysis
- Social Media Opportunity Identification and reportings
- Competitive Analysis and Benchmarking
- Customer Engagement models