Relevancy Audit
Focus your resources on the most profitable initiatives
We are all curious how we stack up against our peers and competitors. But as online marketers, more than simple curiosity drives us. Our ability to predict and react in a competitive marketplace that is growing and changing at an astounding rate is imperative. So the question is how do you measure your own relevancy, and how can you improve it?
People are talking about products and services like yours online. But they are not posting those comments on your website, so how would you know? Successful brands and products are more relevant in today’s social web when they coexist where these conversations are happening. Then they can enable and empower customers, inspire their brand evangelists, and respond and adapt quickly to what they are hearing on the web.
7Summits’ fuses social media listening tools with marketing intelligence tactics to identify where your audiences are online, what kind of interactions and behaviors they choose, their hottest topics of conversation, and even your company’s share of voice within those interactions. This goes beyond merely quantifying the online marketing potential for your business, these insights can inform everything from interactive strategic planning to keyword insights for search engine marketing.
This is only the beginning though. To be relevant in today’s social web, we take a holistic look across your interactive touchpoints and competitive landscape. We will help you identify:
- The social media and interactive marketplace potential of your brand
- Your online share of voice in your category
- An assessment of your website, community involvement, and mobile and social media presences
- A consolidated scorecard showing you your place among selected industry peers
- A customized KPI and measurement plan
- Strategic recommendations and a roadmap to guide future investment
7Summits knows where to look and what to measure to help you get a big picture of how you fit in the social marketing landscape and what to do to get you climbing to where you want to be.