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External Branded Communities

Create a space for your loyal customers to connect with you and each other

The idea of “owned media” is not a new one. Simply put, owned media can be likened to a company’s URL and the content behind it – assets that are entirely owned and controlled by your company. However, a much more powerful type of owned media has emerged where the ownership is shared and the benefits much extended. External branded communities provide an opportunity to more directly engage and support your customers and prospects, share thought leadership, transact business, and harvest the intelligence that fuels more impactful results.

At 7Summits, we help you formulate a social media strategy that elevates your brand in the eyes of your customers. From popular social media outlets to the extended social web, we find them, listen to them and then involve them with your brand in ways that create ongoing engagement. And now that you have their attention, that branded community provides a place to connect your new prospects with brand advocates, showcasing your thought leadership and engaging them more directly. The result is higher conversion rates with many companies having us integrate their e-commerce solutions or order management systems right into the community – bringing their products that much closer to the conversation.

Featured External Branded Communities Work

These external branded communities connect you more directly with your customers than chatting at the water cooler ever did. They help you to increase sales, web traffic, and brand loyalty and relevancy. Plus, you can:

  • Optimize your campaign engine by providing a place where you can test targeted promotions.
  • Extend your marketing dollars by providing a place for consumers and prospects to come together before and after key events — extending those “conversations” from pre-registration events to post-event promotions.
  • Reduce service operating costs by engaging consumers as an extension of your customer service team — enabling them to answer questions from their peers.
  • Understand customer needs, act on their feedback and then test new product and marketing concepts in a controlled environment where you own the resulting data and analytics.

You can connect and harness your most important users in social media by providing the environment they are looking for and integrating them into your business model. Imagine that. The consumers of your product remain part of your revenue generation cycle long after they have purchased your product. Talk to us about how we can help you make this happen.