Agency Services
7Summits creates community experiences that transform businesses and enhance people’s lives.
Social Business Strategy and Planning
At 7Summits, we look at your Social Business Strategy and Plan like the plan for climbing a major mountain. You need more than equipment and gear to head for the summit. You need a plan. That plan takes into account current conditions, the terrain, your team, other climbers on the mountain and much more. Once the plan is all set, the climb is executed in steps and refinements are made along the way to better guarantee success.
So building the case for social media is not just about what technology to use; it requires examination of your business objectives, related marketing strategies and customer needs. Looking at how your target audience is using social media tools is an important step in this process. Remember, a successfully executed social media plan is driven by the customer’s voice, not yours.
7Summits understands that social media should not be treated like just another marketing channel. We help you stop thinking “campaigns” and start thinking “conversations” and how to have them, on-line, with your customers. We help you step back, look at your business and determine why to use Social Media, not just how to use it.
Custom Social Communities
Facebook, LinkedIn, and MySpace are important components of the Social Media landscape (oh alright, they’re huge), but they aren’t your only venue and perhaps not the most important one for your organization. These venues have already proven themselves in terms of market insight: real conversations are already occurring about your products, services and brand.
However, Social Business Software allows you to create more lasting and deeper relationships with your key stakeholders and realize improved operation metrics for doing so. These stakeholders (your customers, employees, suppliers and partners) are all connected to you through relationships and Social Business Software can add tremendous, measurable value to these relationships.
Website Design & Development
Your website is a reflection of your business. It’s a central point of brand experience, a first impression, a powerful channel of information and interaction. With so many diverse functions it’s easy to lose focus of the experience your site creates for its visitors. At 7Summits, we understand the impact social media can have on the experience of your website. Instead of islands of information, websites need to be integrated and create a transparent experience across the new Internet landscape of social media interactions. We can help you create a transformative experience that allows you to crowd-source your business and let your customers start helping you advance your brand.
No one knows your business better than you. And no one knows the digital and social media landscape like we do. Partner with a team who can accurately tell your story through proven information architecture, intricate creative, and masterful web development.
Social Marketing
Traditional advertising is losing its influence on consumers. We all know that now. Consumers are making purchase decisions based on referrals and product reviews made by others. The whole idea here is that consumers are more inclined to believe a like-minded peer than a broadcast message from the company selling the product.
This concept has evolved to the point that a new class of influencer has emerged: the key opinion leader (KOL). Key Opinion Leaders have power through mindshare. People are following them en masse and listening to them because they have developed a reputation for understanding the details, knowing the answers, and being independent.
Some of the more common social media marketing tools include blogs, forums, podcasts, Twitter, Facebook, Youtube, and LinkedIn. 7Summits can show you how to use these tools to effectively develop an online community. The whole idea is to make it easy for consumers and influencers (those KOLs again) to find your brand, your products, and your content in the places and formats that they want.
Rich Internet Applications
Rich Internet Applications (RIAs) combine the reach of the web with the richness of traditional desktop applications to create immersive and interactive experiences. They afford a more dynamic interaction with the user by using multimedia components and richer content presentation. The result creates a more dynamic interaction with the audience that drives up conversions and keeps them coming back for more.
Business Integration Services
Good Social Media initiatives can drive good brand awareness and loyalty, but great social media initiatives will drive revenue. In order to make this link, your social media efforts need to be integrated into your business and the processes that run it today. We need to take the social media conversations and translate them into transactions.
Measurement and Insights
Measurement & Insights are essential to a business-focused Social Media investment. Our models show you in real numbers the conversations and activity on the web that impact your business performance. Base-line measures, along with agile test-measure-learn cycles, allow you to adapt, grow, and improve at web speed.
At 7Summits, we champion the principles that align social participation with business value. You went to that seminar on how to use Twitter, now we help you create tactical models that measure and watch as your investment delivers tangible results. Our partnerships give us the leading analytics and insights for social measurement. And we show you what to watch, and how to respond. No more guessing and investing in opinions, You’ve got measured performance.
SEO / SEM
Search engines are the Internet’s matchmakers. They connect you with potential prospects and your customers. They facilitate the ‘eye contact’ and enable the social media conversations to begin to take place. In the world of Search Engines, first impressions matter. Proper Search Engine Optimization (SEO) and Search Engine Marketing (SEM) ensures your hair is combed, you’re wearing the appropriate attire, and the first thing out of your mouth makes the audience pause and listen. At 7Summits, we understand SEO and SEM. We’ll help you make those Internet introductions and make certain that the first impression is a favorable one.
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