Marketing Executives Networking Group Partners with 7Summits to Enrich Online Member Community
Launch of new online member community delivers an interactive platform for cultural development and increased engagement
Milwaukee, WI (PRWEB) August 03, 2011
The Marketing Executives Networking Group (MENG), home to nearly 2,000 of the leading marketing minds, announces the launch of its enhanced online member community. The new socially-enabled community site, designed and deployed by social business agency, 7Summits, provides MENG members with a more sophisticated breadth and depth of functionality while further developing a culture of networking and best practice information sharing.
Founded in 1995, MENG connects influential, executive marketers and encourages a sharing of passion and expertise, helping to ensure member success and development. Although an innovative community, the organization needed to energize its online member participation and support a more connected digital community, prompting their online community overhaul.
“We chose to make a significant transition in order to provide the richest, most beneficial experience to our members,” said Richard Sellers, Chairman of MENG. “7Summits proved a true strategic business partner with an intelligent, educational and high value service approach, which helped our organization make the most of this opportunity.”
7Summits’ team of strategists, designers and developers built the MENG site and member community on Jive Social Business Software (SBS). Drawing upon their experience creating engaging communities for large companies nationwide, the 7Summits team worked with MENG to design and bring the new community experience to life, which includes threaded discussions, chapter “portals,” special interest group areas and social media capabilities.
“With the clean, organized and highly-searchable approach, MENG has already seen a dramatic increase in participation and time spent on the site,” said Tim Gilchrest, technology project lead for MENG. “Having already seen success, we look forward to a community that’s more involved and developed, locally and globally.”
The updated site embraces the importance of maintaining relevancy in a fast-paced industry, according to Paul Stillmank, President and CEO of 7Summits. “We look forward to watching this site evolve as the new community fosters cutting-edge conversations and drives MENG members to become more knowledgeable and innovative. We are proud to have had a part in MENG’s progression and its cultivation of trendsetters in the marketing industry.”
About 7Summits
7Summits, http://www.7SummitsAgency.com, is a Social Business Agency founded in 2009 to help clients engage customers, partners and employees to help grow their business. 7Summits’ solutions deliver results by improving both social relevancy and community enablement. The firm refers to this approach as Applied Social Media, and has helped many Fortune 1000 brands to become more socially connected organizations. 7Summits offers deep expertise in social business strategy, community experience design, platform development, and community activation.
About MENG
The Marketing Executives Networking Group (MENG) is the premiere international community of executive-level marketers who share their passion and expertise to ensure each member’s success. This not-for-profit organization of nearly 2,000 members fosters career and personal success across virtually all industries and marketing specialties by providing networking opportunities and the ability to share knowledge and best practices. Members must have reached at least the VP level in their organization. Eighty-four percent of members have Fortune 500 experience and 70% have earned graduate degrees. To learn more about MENG, post executive level marketing positions, or to access MENG’s database of marketing executives, speakers and consultants, visit http://www.MENGonline.com. MENG can also be found through its blog, MENG Blend, or Twitter at http://www.Twitter.com/MENGonline.
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