WePC

Community Redesign and Social Marketing Campaign

Community 2.0

WePC is a community for consumers of ASUS and Intel computer products. This type of “owned media” provides direct behavioral insights that can help understand consumer needs and how to best position products to meet those needs. That means getting the community to a level of engagement and user-generated content that provide the avenue to understand those behaviors and needs.

7Summits was engaged to redesign the community, creating a better overall experience and ensuring more successful and active member participation. The community targets three high-value audiences and fosters more brand loyalty while driving more involvement and use of their technology purchases. This social website meets the need by bringing together rich content along with a variety of challenges, games and member badging to fuel some friendly competition.

 

Reactivating the Audience

Early stage communities must have that essential, relevant content and be able to attract like-minded members to help get things rolling. 7Summits designed a social marketing campaign that targets the tech gurus within the community, giving them the chance to compete to become a correspondent for WePC, covering the largest technology show on the planet — the annual Consumer Electronics Show (CES) in Las Vegas. WePC contestants tweeted, blogged, and video-taped their case to win this honor and then compelled them to leverage their personal networks to vote for their entries. The Result? Great buzz from the event marketing. Rapid addition of community generated content. A community seeded with strong membership from the get-go.