SocialMedia.org
Community for the Heads of Community
Taking the Community to the Next Level
SocialMedia.org has become “the community for the heads of community” for large companies. It is a subscription-based, closed community that provides a collaboration space for the advocates and heads of community and social media. The SocialMedia.org member community’s primary purpose is to support the real-time conversations, member calls, and social media related events of these global firms. The ability for a member to ask a question, share insights, best practices, examples, guidelines and get real-time feedback from an engaged and knowledgeable group of peers within global corporations is the true value proposition of a SocialMedia.org membership and private community.
Over time, the rapid growth of the member-base created conversation fragmentation, content management challenges, and scalability issues with the existing community platform. So it’s no surprise that when the need arose to take this community to the next level, SocialMedia.org leadership approached 7Summits to bring the new community to life on Jive Social Business Software (SBS) 4.5.
Community Reboot and Redesign
7Summits team of Strategists, Architects, Designers and Developers worked tirelessly with SocialMedia.org to integrate their new brand and simplify the user experience (UX) by narrowing the community focus. The new community design is driven by three primary goals: 1) Generation of quality content 2) Facilitation and encouragement of member participation in real-time discussions and 3) Creation and support of relationships among members. The end result is one of the most focused communities that we’ve ever developed, striking a perfect balance between content, design and community features. The new community democratizes access to cutting-edge knowledge by creating many-to-many connections between members and content. This allows members to make contacts and enhance their standing among peers while reducing the pressure to keep up-to-date on an emerging field that is quickly reshaping how business gets done.
