Penfield Children’s Center – Facebook

Social Marketing

Helping an Organization that Makes a Difference

Penfield Children’s Center is a local nonprofit organization offering resources and support for young children with disabilities and significant emotional and behavioral issues putting them at risk for developmental delays. Penfield provides a structured environment both at its location and at home, where kids can play, learn, and grow under expert supervision. Beginning at an early age, each child is given special attention as well as the building blocks and treatment he or she needs in order to advance successfully to the next stage in life.

Penfield partnered with 7Summits to further this mission by creating and implementing an online and social media plan to create both broader awareness as well as keep Penfield’s audiences more connected and involved. Facebook was the first step for achieving these goals. 7Summits created the new Penfield Facebook presence that includes rich stories and content, and features like online donations with Causes, which offers a variety of ways for users to make a difference.  Supporters can contribute specific gifts such as 1 hour of special education, or 1 week of transportation for a child.  Visitors may also elect to “Give-A-Minute,” and get paid to watch ads from sponsors to raise money for the cause.  Philanthropists can even create and share their own individual “Wish” fundraising pages.  Donations are accepted on either a one-time or recurring basis.

Support Penfield by visiting their Facebook page at facebook.com/PenfieldChildrensCenter.