Marketing Executive Networking Group
Enriching Member Community Experiences Online
Founded in 1995, MENG connects influential, executive marketers while encouraging sharing of passion and expertise to help ensure member success and development. The group provides a private online community for its membership, and although it has an innovative network of members, the organization was in need of energizing online member participation to support a more connected digital experience. This need prompted the organization to reboot their online community, moving it to Jive Social Business Software, to provide MENG members with a more sophisticated breadth and depth of functionality while further developing a culture of networking and best practice sharing.
7Summits team worked to customize the Jive platform to meet the needs of the MENG community. The new experience makes it easy for members to find, connect to, and communicate with each other will providing content that is relevant, current, and appropriate for the expert level of the member base. With threaded discussions, chapter “portals,” special interest group areas and social media capabilities, the new experience is clean, organized and has resulted in a dramatic increase in participation and time spent on the site.
