The answer to these questions revolves around your business needs and goals.  For example, what audience are you trying to reach?  What business process are you trying to solve in a better way?  Social media is a means to an end, and the end is about social interaction and relationships, not the media itself.  Companies interact with a range of stakeholders such as customers, employees, suppliers, and investors.  More of these interactions are taking place online where they can talk, listen, create, and join.  The bottom-line question revolves around how social media can add measurable value to these relationships, increasing revenue and reducing expense.

7Summits will focus on the forefront of social interaction, the conversation, wherever that conversation occurs: from social networks to search engines; from micro-blogging to social bookmarking; from wikis to work-groups and web-sites to widgets; from mobile to mash-ups, and everything in between. We commit to provide the insight, guidance, and execution to affect measurable business value based on your business strategy, marketing goals, and brand promise.

Paul Stillmank

President & CEO

7Summits