Social Business Software
Facebook, LinkedIn, and MySpace are important components of the Social Media landscape (oh alright, they're huge), but they aren’t your only venue and perhaps not the most important one for your organization. These venues have already proven themselves in terms of market insight: real conversations are already occurring about your products, services and brand.
However, Social Business Software allows you to create more lasting and deeper relationships with your key stakeholders and realize improved operation metrics for doing so. These stakeholders (your customers, employees, suppliers and partners) are all connected to you through relationships and Social Business Software can add tremendous, measurable value to these relationships. Some proven benefits already include:
Increased customer retention and loyalty through ongoing engagement that comes with building brand-centered communities.
Shortened sales cycles delivered by making critical assets and subject matter experts more easily accessible.
Greatly improved attraction, engagement and retention of employees. Here the benefits range from highly optimized recruiting, to shortened time-to-productivity for new hires, to more effectively connecting a global workforce.
Accelerated time-to-market (and time-to-revenue) by aligning innovation more directly with market demand. The result is new and derivative products that your customers want delivered to the market faster than your competition.
Lower support costs by providing an open environment where other customers or partners can help address problems, dramatically improving your customer support team’s productivity.
Perhaps the most intriguing and valuable aspect for each of these is the fact that it is the community that is affecting the result. This concept of “user generated content” means that your customers are building your brand-centered community, your sales team is self selecting team members that are the best closers, and your employees are identifying those assets that best affect efficient on-boarding. The list goes on.
If you’re looking for a more intimate experience where the depth of the conversation really matters and is tied more directly to your business objectives, you may opt for a conversation at a local coffee shop, café or pub versus the concert at an arena. The same goes with Social Networks. Organizations that wish to delve into more focused conversations have opted to build their own communities. You can build your own community from scratch or you can use Social Business Software (SBS) to do so.
7Summits has partnered with Jive Software, the clear leader in Social Business Software (SBS), to deliver customized, tailored communities to help meet your business’ specific objectives. These communities can be internal to your organization or external, connecting your customers, prospects, and vendors. Your own customized community can help change your input / output equation. It can help you think bigger and change the way you work.
Powered by Jive Software
Jive Social Business Software (SBS) delivers the leading features of popular collaboration, community, and social network software in a highly secure enterprise platform. It enables businesses to capture the value of the conversations happening both inside and outside their corporate firewalls, and leverage them to drive productivity and foster engagement.
We believe in Jive so much, that 7Summits' web experience is powered completely by Jive. Our first-hand experience with Jive has proven the power and flexibility of its platform. But don't just listen to us. Jive was among the select companies that Forrester invited to participate in the Forrester Wave: Community Platforms, Q1 2009 report that was released on January 9, 2009. In this evaluation, Jive was cited as a market leader in this space. In fact, Jive has been named a Market Leader & a Visionary in the most recent industry reports by Forrester and Gartner, Inc. http://www.jivesoftware.com/news/analyst-coverage.
