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Rich Internet Applications and Components

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Created on: Aug 8, 2009 3:17 PM by snowflake - Last Modified:  Feb 18, 2010 6:50 AM by charlessheldon

Improved Customer Experience and Conversion with RIAs

 

Rich Internet Applications (RIAs) combine the reach of the web with the richness of traditional desktop applications to create immersive and interactive experiences. They afford a more dynamic interaction with the user by using multimedia components and richer content presentation. The result creates a more dynamic interaction with the audience that drives up conversions and keeps them coming back for more.


This rich interaction has made RIAs an essential component to deliver the full promise of a Social Business Strategy, from awareness through ongoing engagement.


Awareness & Brand Introduction. RIAs not only catch the attention of the individual, they also hold their attention, thereby increasing the number and nature of traffic. And that increase in traffic directly translates to a higher percentage moving on to conversion.


Conversion With Attitude. Online audiences benefit from seeing products and services in action to help make up for the lack of physical experience when buying online. Rich Interface designs reduce clicks while maintaining context. This deters abandonment, dramatically drives up conversions – we love that!


Involvement & Ongoing Engagement. Brand connection keeps ‘em coming back and RIAs deliver here as well: either because the rich interface created a very cool and memorable experience or the simplified metaphors for transacting an order meant only filling on a shopping cart once to get an order placed.


Reaching The Masses.  RIA-based widgets create eye catching experiences in the venues where your target audience is spending their time. They can be easily dropped onto many different websites and effectively increase your reach with no architectural overhaul whatsoever.

 

7Summits performs traditional web design and development projects, however we are truly expert in RIA technologies including Flash, Flex, AIR, AJAX and Silverlight. We can help you plan your RIA solution, and then help get it in place.

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