Your Facebook App has 25,000 users and its usage is growing exponentially.  So what?

Sure it sounds nice, but the last time we looked, the number of Facebook users was not a line item on your corporation’s Balance Sheet.  While the numbers of users don’t contribute directly to the bottom-line, the users themselves have the potential to do so.  Users, blog readers, forum contributors all have the potential to become prospects and prospects have the potential to become customers.

Good Social Media initiatives can drive good brand awareness and loyalty, but great social media initiatives will drive revenue.  In order to make this link, your social media efforts need to be integrated into your business and the processes that run it today.   We need to take the social media conversations and translate them into transactions.

Through 7Summits’ Business Integration Services we will translate the unstructured nature of social media data into structured data that can:

• Provide marketing new email addresses for their email marketing campaigns.
• Feed detailed, intimate prospect data into your organization’s CRM system.
• Trigger and track click-throughs to your organization’s website or on-line catalog.
• Quantify the user’s reaction and conversations about your new product line.
• Alert marketing and PR in real-time if any negative conversations begin to occur.
• Migrate issues raised in forums into your internal call center system for fast response.