Traditional advertising is losing its influence on consumers. We all know that now. Consumers are making purchase decisions based on referrals and product reviews made by others. The whole idea here is that consumers are more inclined to believe a like-minded peer than a broadcast message from the company selling the product.

This concept has evolved to the point that a new class of influencer has emerged: the key opinion leader (KOL).  Key Opinion Leaders have power through mindshare. People are following them en masse and listening to them because they have developed a reputation for understanding the details, knowing the answers, and being independent.

Some of the more common social media marketing tools include blogs, forums, podcasts, Twitter, Facebook, Youtube, and LinkedIn. 7Summits can show you how to use these tools to effectively develop online community. The whole idea is to make it easy for consumers and influencers (those KOLs again) to find your brand, your products, and your content in the places and formats that they want.

Social Influence Marketing – We help you to draw on social influencers and social media itself to better affect activating new customers, employees, donors, volunteers, clients, patients – you name it.

Social Media Marketing – We show you how to leverage several techniques like adding links to social bookmarking services (i.e. Digg, Del.icio.us, Reddit, Google Bookmarks, StumbleUpon, and others) so that your pages can be easily submitted to these services. We also create ways for your brand and product advocates to affect promoting you in multiple social media venues. You get the idea.

Social Media Optimization – We liken this to Search Engine Optimization, but with the focus on driving traffic from social media venues rather than search engines. This improves overall search ranking as well. We start with analysis of your brand and/or product(s) in several social media venues and then leverage social bookmarking, RSS feeds, blogging, forums, video, photos and more to help you augment and optimize what we find. These same analyses can be affected on an ongoing basis to support Online Reputation Monitoring & Management.

7Summits delivers these solutions with confidence and speed by leveraging our select partners for social insight software, content syndication services, and video production. Make sure to come back to this solution often as we continue to find and add strong partnerships to engage your users in their media.

That Makes SocialSense! We use Networked Insights' SocialSense to give you a clear and focused understanding of who your audiences are, what they're interested in, and where they're engaging. Networked Insights Listening platform helps weed through the volume of content about your brand, product or service online and find the information that really merits your attention as you develop your strategy, position yourself against competitors and create plans to engage consumers in their media.