7Summits Agency

Beyond Facebook: Social Media and Higher Ed

Great article in University Business about social media and Higher Ed, mentioning 7Summits.

Last November, Facebook wunderkind Mark Zuckerberg paid a visit to Harvard for the first time since dropping out of sight in 2004. In his address to students, the social media guru proclaimed that Facebook “is just getting started.” Remarkably, social networking has, in the past five years, forever changed the higher learning landscape. It will profoundly shape the higher ed marketplace in the next decade. Today, it’s estimated that more than 800 million people around the world depend on Facebook.

Gone are the days when colleges and universities relied solely on glossy viewbooks filled with smiling faces, fall foliage, and ivy-covered bell towers to ramp up admissions and conversion yield. Today’s students get information about colleges by “chatting” with enrolled students about their most engaging learning and living experiences, exploring virtual 3-D campus tours, and watching student-produced videos. Administrators are now exploring new ways to engage prospective students and keep them coming back for more by using Facebook, Twitter, YouTube, foursquare, iTunesU, and other social networking pathways.

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