http://www.7SummitsAgency.com/community/7-summits-blog/blog Fri, 02 Jul 2010 03:40:25 GMT Jive SBS 3.0.5 (http://jivesoftware.com/products/clearspace/) 2010-07-02T03:40:25Z http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/07/01/does-social-marketing-make-sense-for-the-b2b-world B2B marketing leaders agree that social marketing is a great idea for consumer brands like Starbucks, but many are not yet convinced that social media is right for their companies.   Selling to business is different than selling to consumers, strategy marketing customers sales social business media Fri, 02 Jul 2010 03:40:25 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/07/01/does-social-marketing-make-sense-for-the-b2b-world 2010-07-02T03:40:25Z 2 months, 1 week ago 1 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/does-social-marketing-make-sense-for-the-b2b-world http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1036 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/10/18/integrating-all-of-your-online-efforts-is-key-to-success We are now meeting with dozens of prospective clients and we are seeing a pretty wide range of approaches being taken when it comes to Social Media. Many companies feel somewhat behind and they are tryin to "catch up" by throwing up fan-pages, twitter connected_social_campaigns applied_social_media b2c web_marketing b2b integrated_marketing customers marketing sem social_media_marketing social_influence_marketing relevancy awareness measurement strategy sales conversion Sun, 18 Oct 2009 23:59:19 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/10/18/integrating-all-of-your-online-efforts-is-key-to-success 2009-10-18T23:59:19Z 10 months, 3 weeks ago 2 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/integrating-all-of-your-online-efforts-is-key-to-success http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1017 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/09/28/social-media-creates-brand-awareness-but-how-to-measure The recently published Strategic Framework for Applied Social Media serves as an excellent back-drop for discussing our Marketing Imperative: “creating awareness, growing sales and taking market share.”  We presupposed in our earlier conversion awareness relevancy measurement strategy business_imperatives customers marketing sales social_media_marketing Mon, 28 Sep 2009 15:10:51 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/09/28/social-media-creates-brand-awareness-but-how-to-measure 2009-09-28T15:10:51Z 11 months, 2 weeks ago 1 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/social-media-creates-brand-awareness-but-how-to-measure http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1014 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/09/27/strategic-framework-for-applied-social-media Traditional online marketing and eCommerce contexts are undergoing a revolution of change driven by the social nature of how consumers engage online. 7Summits has created a strategic framework that captures how social media is applied to these contexts: planning strategy business_imperatives retention customers employees sales social_media_marketing investors partners Mon, 28 Sep 2009 00:13:29 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/09/27/strategic-framework-for-applied-social-media 2009-09-28T00:13:29Z 11 months, 2 weeks ago 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/strategic-framework-for-applied-social-media http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1012