http://www.7SummitsAgency.com/community/7-summits-blog/blog Wed, 01 Sep 2010 13:03:44 GMT Jive SBS 3.0.5 (http://jivesoftware.com/products/clearspace/) 2010-09-01T13:03:44Z http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/09/08/re-ignite-your-pr-and-content-with-social-media Corporations often struggle with where to start with social media. At 7Summits, we are big proponents for strategy guiding your execution, however despite the best of intentions and the most in-depth of strategies sometimes it is still hard to find a smpr communications b2c awareness community_adoption social pr b2b customers integrated_marketing media business_imperatives sem smo Wed, 08 Sep 2010 17:41:12 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/09/08/re-ignite-your-pr-and-content-with-social-media 2010-09-08T17:41:12Z 1 week, 1 day ago 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/re-ignite-your-pr-and-content-with-social-media http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1047 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/07/28/content-may-be-king-but-experience-is-queen The best content is genuine, not automated. It is posted with the intention of not only being viewed but talked about. The question is, how do we get readers to talk about our content? And how do we get readers to share that conversation with us so that applied_social_media connected_social_campaigns integrated_marketing user_experience online_interaction Wed, 28 Jul 2010 13:04:13 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/07/28/content-may-be-king-but-experience-is-queen 2010-07-28T13:04:13Z 1 month, 1 week ago 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/content-may-be-king-but-experience-is-queen http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1040 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/07/23/dont-silo-your-community When considering launching an on-domain community many organizations struggle with where it will fit within their current organizational structure and who will be responsible for taking ownership of it, e.g: Sales/Marketing, Communications/PR, IT, community_adoption community_activation web_marketing strategy integrated_marketing social_business_strategy social_business_software applied_social_media social_media_marketing Fri, 23 Jul 2010 13:04:13 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/07/23/dont-silo-your-community 2010-07-23T13:04:13Z 1 month, 2 weeks ago 1 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/dont-silo-your-community http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1038 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/02/20/find-your-social-spark We’ve talked (and we’ll keep talking) about the need for a strategy to apply social media to your business.   The islands of Facebook Fan Pages, Twitter accounts, Youtube Channels, and one-off blogs need to be reigned in and managed. A relevancy applied_social_media social_media_marketing connected_social_campaigns strategy integrated_marketing Sat, 20 Feb 2010 15:44:24 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/02/20/find-your-social-spark 2010-02-20T15:44:24Z 6 months, 3 weeks ago 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/find-your-social-spark http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1024 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/12/08/social-media--the-best-thing-that-could-happen-to-your-business Thought of the day. There is a lot of discussion about the good things and the bad things that social media can do for companies. From a Marketing, Product Development and Customer Support POV, we believe this is the best thing to happen to your product_development customer_service marketing integrated_marketing reputation_monitoring listening social_media_marketing Tue, 08 Dec 2009 21:20:14 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/12/08/social-media--the-best-thing-that-could-happen-to-your-business 2009-12-08T21:20:14Z 10 months, 1 week ago 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/social-media--the-best-thing-that-could-happen-to-your-business http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1022 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/11/08/jive-world-2009-community-everywhere It has been over a week since Jive World 2009 and the vibe is still going strong! From the time we arrived at Jive World in San Francisco, the sense of community was everywhere.   Companies, Partners, Speakers and Jive Software all gathered applied_social_media connected_social_campaigns integrated_marketing jive_world socially_designed_business Sun, 08 Nov 2009 16:37:01 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/11/08/jive-world-2009-community-everywhere 2009-11-08T16:37:01Z 10 months, 5 days ago 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/jive-world-2009-community-everywhere http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1023 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/10/18/integrating-all-of-your-online-efforts-is-key-to-success We are now meeting with dozens of prospective clients and we are seeing a pretty wide range of approaches being taken when it comes to Social Media. Many companies feel somewhat behind and they are tryin to "catch up" by throwing up fan-pages, twitter connected_social_campaigns applied_social_media b2c web_marketing b2b integrated_marketing customers marketing sem social_media_marketing social_influence_marketing relevancy awareness measurement strategy sales conversion Sun, 18 Oct 2009 23:59:19 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/10/18/integrating-all-of-your-online-efforts-is-key-to-success 2009-10-18T23:59:19Z 10 months, 3 weeks ago 2 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/integrating-all-of-your-online-efforts-is-key-to-success http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1017 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/10/17/web-marketing-where-does-social-media-fit Most marketing organizations are finalizing their 2010 plans. As they do so, many are looking at social media and how it aligns with other investments and ongoing programs that will be in effect in the New Year. Websites are already being updated with web_marketing social_media_marketing strategy conversion integrated_marketing Sat, 17 Oct 2009 22:09:08 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/10/17/web-marketing-where-does-social-media-fit 2009-10-17T22:09:08Z 10 months, 3 weeks ago 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/web-marketing-where-does-social-media-fit http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1016 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/10/08/social-media-for-business-brands--the-risk-of-doing-nothing We talk regularly to brands about where to begin with social media. As we shared in our last blog post, eMarketer recently published a survey touting the many benefits of social media presence for brands:   Influence brand reputation Increase social_media_marketing strategy competitors b2c b2b integrated_marketing Thu, 08 Oct 2009 22:08:29 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/10/08/social-media-for-business-brands--the-risk-of-doing-nothing 2009-10-08T22:08:29Z 11 months, 6 days ago 1 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/social-media-for-business-brands--the-risk-of-doing-nothing http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1015