http://www.7SummitsAgency.com/community/7-summits-blog/blog Wed, 28 Jul 2010 13:04:13 GMT Jive SBS 3.0.5 (http://jivesoftware.com/products/clearspace/) 2010-07-28T13:04:13Z http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/07/28/content-may-be-king-but-experience-is-queen The best content is genuine, not automated. It is posted with the intention of not only being viewed but talked about. The question is, how do we get readers to talk about our content? And how do we get readers to share that conversation with us so that applied_social_media connected_social_campaigns integrated_marketing user_experience online_interaction Wed, 28 Jul 2010 13:04:13 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/07/28/content-may-be-king-but-experience-is-queen 2010-07-28T13:04:13Z 1 day, 20 hours ago 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/content-may-be-king-but-experience-is-queen http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1040 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/07/23/dont-silo-your-community When considering launching an on-domain community many organizations struggle with where it will fit within their current organizational structure and who will be responsible for taking ownership of it, e.g: Sales/Marketing, Communications/PR, IT, community_adoption community_activation web_marketing strategy integrated_marketing social_business_strategy social_business_software applied_social_media social_media_marketing Fri, 23 Jul 2010 13:04:13 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/07/23/dont-silo-your-community 2010-07-23T13:04:13Z 6 days, 20 hours ago 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/dont-silo-your-community http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1038 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/07/19/why-user-experience-still-matters-in-a-community Today while trying to order my lunch at a local fast food vendor, I couldn’t help but squint and take issue with their menu layout. A combination of unbalanced background colors, photography and fonts completely threw me as I was trying to quickly applied_social_media community_activation user_experience ux information_architecture marketing strategy Mon, 19 Jul 2010 18:22:59 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/07/19/why-user-experience-still-matters-in-a-community 2010-07-19T18:22:59Z 1 week, 3 days ago 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/why-user-experience-still-matters-in-a-community http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1037 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/07/01/does-social-marketing-make-sense-for-the-b2b-world B2B marketing leaders agree that social marketing is a great idea for consumer brands like Starbucks, but many are not yet convinced that social media is right for their companies.   Selling to business is different than selling to consumers, strategy marketing customers sales social business media Fri, 02 Jul 2010 03:40:25 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/07/01/does-social-marketing-make-sense-for-the-b2b-world 2010-07-02T03:40:25Z 4 weeks, 5 hours ago 1 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/does-social-marketing-make-sense-for-the-b2b-world http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1036 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/06/30/get-social It’s been over a week now since we wrapped up our time with Jive Software as part of their national “Get Social Tour.”  The tour launched April 21st in Los Angeles, with scheduled stops in Houston, Toronto, New York, San applied_social_media innovation jive_software employees product_development social_business_software Wed, 30 Jun 2010 12:39:52 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/06/30/get-social 2010-06-30T12:39:52Z 4 weeks, 1 day ago 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/get-social http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1035 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/06/23/are-twitterfacebook-style-status-updates-the-future-of-business-communication I just finished speaking to a good friend (a baby boomer) about why she (someone Forrester would label an “Inactive” using their social profiles) should join Facebook and Twitter. She was complaining that she feels out of touch with friends, email communication productivity social_business_strategy applied_social_media Wed, 23 Jun 2010 18:35:51 GMT admin@example.com http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/06/23/are-twitterfacebook-style-status-updates-the-future-of-business-communication 2010-06-23T18:35:51Z 1 month, 6 days ago 3 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/are-twitterfacebook-style-status-updates-the-future-of-business-communication http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1034 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/03/28/community-moderation-nourishes-success The role of an online community moderator is a relatively new one. And like any new role, it's going through its developmental stage right now. It is most often confused with the role of Community Manger which has more to do with the overall direction community_moderation community_moderator community_membership awareness community_activation measurement connected_social_campaigns applied_social_media social_media_marketing community Sun, 28 Mar 2010 22:51:52 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/03/28/community-moderation-nourishes-success 2010-03-28T22:51:52Z 4 months, 3 days ago 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/community-moderation-nourishes-success http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1033 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/03/21/build-traffic-to-your-community We are scaling up here at 7Summits and so you will see more frequent and varied blog posts in the coming weeks and months. This is the first in a series of thoughts focused on community activation and moderation. We will tag each entry with community_membership community_activation awareness measurement applied_social_media social_media_marketing connected_social_campaigns community Sun, 21 Mar 2010 20:41:22 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/03/21/build-traffic-to-your-community 2010-03-21T20:41:22Z 4 months, 1 week ago 1 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/build-traffic-to-your-community http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1032 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/02/20/find-your-social-spark We’ve talked (and we’ll keep talking) about the need for a strategy to apply social media to your business.   The islands of Facebook Fan Pages, Twitter accounts, Youtube Channels, and one-off blogs need to be reigned in and managed. A relevancy applied_social_media social_media_marketing connected_social_campaigns strategy integrated_marketing Sat, 20 Feb 2010 15:44:24 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2010/02/20/find-your-social-spark 2010-02-20T15:44:24Z 5 months, 1 week ago 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/find-your-social-spark http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1024 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/12/08/social-media--the-best-thing-that-could-happen-to-your-business Thought of the day. There is a lot of discussion about the good things and the bad things that social media can do for companies. From a Marketing, Product Development and Customer Support POV, we believe this is the best thing to happen to your product_development customer_service marketing integrated_marketing reputation_monitoring listening social_media_marketing Tue, 08 Dec 2009 21:20:14 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/12/08/social-media--the-best-thing-that-could-happen-to-your-business 2009-12-08T21:20:14Z 8 months, 3 weeks ago 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/social-media--the-best-thing-that-could-happen-to-your-business http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1022 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/11/18/designing-your-content-to-travel-on-the-social-web There is an art and science behind designing your content to travel on the social web. Anyone who has seen the conversation prism by Brian Solis is well aware of the many distribution channels and outlets in the social media ecosystem. But what are social_media_marketing pr contentstrategy seo smo social_influence_marketing marketing strategy Thu, 19 Nov 2009 05:57:04 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/11/18/designing-your-content-to-travel-on-the-social-web 2009-11-19T05:57:04Z 8 months, 3 weeks ago 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/designing-your-content-to-travel-on-the-social-web http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1018 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/11/08/jive-world-2009-community-everywhere It has been over a week since Jive World 2009 and the vibe is still going strong! From the time we arrived at Jive World in San Francisco, the sense of community was everywhere.   Companies, Partners, Speakers and Jive Software all gathered applied_social_media connected_social_campaigns integrated_marketing jive_world socially_designed_business Sun, 08 Nov 2009 16:37:01 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/11/08/jive-world-2009-community-everywhere 2009-11-08T16:37:01Z 8 months, 3 weeks ago 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/jive-world-2009-community-everywhere http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1023 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/10/18/integrating-all-of-your-online-efforts-is-key-to-success We are now meeting with dozens of prospective clients and we are seeing a pretty wide range of approaches being taken when it comes to Social Media. Many companies feel somewhat behind and they are tryin to "catch up" by throwing up fan-pages, twitter connected_social_campaigns applied_social_media b2c web_marketing b2b integrated_marketing customers marketing sem social_media_marketing social_influence_marketing relevancy awareness measurement strategy sales conversion Sun, 18 Oct 2009 23:59:19 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/10/18/integrating-all-of-your-online-efforts-is-key-to-success 2009-10-18T23:59:19Z 9 months, 2 weeks ago 2 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/integrating-all-of-your-online-efforts-is-key-to-success http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1017 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/10/17/web-marketing-where-does-social-media-fit Most marketing organizations are finalizing their 2010 plans. As they do so, many are looking at social media and how it aligns with other investments and ongoing programs that will be in effect in the New Year. Websites are already being updated with web_marketing social_media_marketing strategy conversion integrated_marketing Sat, 17 Oct 2009 22:09:08 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/10/17/web-marketing-where-does-social-media-fit 2009-10-17T22:09:08Z 9 months, 2 weeks ago 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/web-marketing-where-does-social-media-fit http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1016 http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/10/08/social-media-for-business-brands--the-risk-of-doing-nothing We talk regularly to brands about where to begin with social media. As we shared in our last blog post, eMarketer recently published a survey touting the many benefits of social media presence for brands:   Influence brand reputation Increase social_media_marketing strategy competitors b2c b2b integrated_marketing Thu, 08 Oct 2009 22:08:29 GMT http://www.7SummitsAgency.com/community/7-summits-blog/blog/2009/10/08/social-media-for-business-brands--the-risk-of-doing-nothing 2009-10-08T22:08:29Z 9 months, 3 weeks ago 1 0 http://www.7SummitsAgency.com/community/7-summits-blog/blog/comment/social-media-for-business-brands--the-risk-of-doing-nothing http://www.7SummitsAgency.com/community/7-summits-blog/blog/feeds/comments?blogPost=1015