Media shift followed by advertising shift. It happens every time. And it makes sense. Advertisers must follow the masses to reach them with their messages and offers. Media shift followed by business transformation? That’s something new. And that’s exactly what we see happening as we step back from JiveWorld […]
I had the opportunity of presenting at the MkeUX meetup on March 28, 2012 with Kate Pociask of Spreenkler Creative. We explored the topic of “Falling into UX.” Kate and I are both “accidental UX’ers” who, like many other user experience designers, fell into UX from other disciplines. Kate […]
A website redesign is more than just updating the User Interface and transferring content. If a redesign is in order, it may mean there is a problem with the previous design. Often times, a client may not know what is wrong with their site and will need help diagnosing […]
This post is our second in a series that highlights a great key performance indicator (KPI) to include in your arsenal to keep your organization focused on what matters. Check out our first post on Percent Engaged Visitors.
A branded search is a search via a major search engine for […]
When I first saw iGoogle and the new BBC website a few years ago I thought it would be the end of traditional site navigation (menu structures at the top of a website), and that these traditional approaches would become redundant and inefficient compared to the widgets and personalization […]