User Experience

JiveWorld 2012 – Business Value Delivered

Media shift followed by advertising shift. It happens every time. And it makes sense. Advertisers must follow the masses to reach them with their messages and offers. Media shift followed by business transformation? That’s something new. And that’s exactly what we see happening as we step back from JiveWorld […]

Inflection Point – October 1, 2012

I usually save reflective moments for my internal blog written for our 7Summits’s Sherpa’s (aka employees) and posted on our intranet community known as “The Hive”. However, something remarkable is happening at 7Summits as exemplified by the industry leaders now joining our team. So I feel compelled to share […]

MkeUX 3/27/2012 Meetup Recap

I had the opportunity of presenting at the MkeUX meetup on March 28, 2012 with Kate Pociask of Spreenkler Creative. We explored the topic of “Falling into UX.” Kate and I are both “accidental UX’ers” who, like many other user experience designers, fell into UX from other disciplines. Kate […]

The Right Rx for your UX: Diagnosing a Website’s Illness

A website redesign is more than just updating the User Interface and transferring content. If a redesign is in order, it may mean there is a problem with the previous design. Often times, a client may not know what is wrong with their site and will need help diagnosing […]

Killer KPIs: Percent Branded / Unbranded Search Traffic

This post is our second in a series that highlights a great key performance indicator (KPI) to include in your arsenal to keep your organization focused on what matters.  Check out our first post on Percent Engaged Visitors.

A branded search is a search via a major search engine for […]

How to Increase Internal Corporate Community Engagement

“Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. … They will only sound human when they empower real human beings to speak on their behalf. While many such people already work […]

Community navigation approaches – And why they STILL matter!

When I first saw iGoogle and the new BBC website a few years ago I thought it would be the end of traditional site navigation (menu structures at the top of a website), and that these traditional approaches would become redundant and inefficient compared to the widgets and personalization […]

Key User Experience Considerations for Your Online Community

We’ve talked before about the importance of paying close attention to user experience when building an online community. In this post, I’ll be highlighting those aspects of a community, which if ignored, can have major ramifications on the overall user experience.

Building your community on top of a third-party platform […]

Content may be King, but EXPERIENCE is Queen

The best content is genuine, not automated. It is posted with the intention of not only being viewed but talked about. The question is, how do we get readers to talk about our content? And how do we get readers to share that conversation with us […]

Why User Experience still matters in a Community

Today while trying to order my lunch at a local fast food vendor, I couldn’t help but squint and take issue with their menu layout. A combination of unbalanced background colors, photography and fonts completely threw me as I was trying to quickly scan my options […]