Don’t silo your community
When considering launching an on-domain community many organizations struggle with where it will fit within their current organizational structure and who will be responsible for taking ownership of it, e.g: Sales/Marketing, Communications/PR, IT, HR and or Support etc. Once this organizational decision has been made most organizations then struggle with where community fits within their [...]
Posted by James Davidson on July 23rd, 2010 in Best Practices, External Community, Internal Community, Owned Media, Strategy, TechnologyNo Comments
Why User Experience still matters in a Community
Today while trying to order my lunch at a local fast food vendor, I couldn’t help but squint and take issue with their menu layout. A combination of unbalanced background colors, photography and fonts completely threw me as I was trying to quickly scan my options and make a selection. Anyone who’s been to In-and-Out [...]
Does social marketing make sense for the B2B world?
B2B marketing leaders agree that social marketing is a great idea for consumer brands like Starbucks, but many are not yet convinced that social media is right for their companies. Selling to business is different than selling to consumers, right? No one would argue that the B2B and B2C worlds are exactly the same. Yes, [...]
Posted by Get Social!
It’s been over a week now since we wrapped up our time with Jive Software as part of their national “Get Social Tour.” The tour launched April 21st in Los Angeles, with scheduled stops in Houston, Toronto, New York, San Francisco, Seattle, Washington DC, Chicago, Philadelphia and Boston. We supported Jive’s tour as the Premier [...]
Are Twitter/Facebook style “Status Updates” the future of business communication?
I just finished speaking to a good friend (a baby boomer) about why she (someone Forrester would label an “Inactive” using their social profiles) should join Facebook and Twitter. She was complaining that she feels out of touch with friends, family and generally what’s going on in the world as no one seems to email [...]
Community Moderation Nourishes Success
The role of an online community moderator is a relatively new one. And like any new role, it’s going through its developmental stage right now. It is most often confused with the role of Community Manger which has more to do with the overall direction that the community is taking in terms of content and [...]
Posted by Paul Stillmank on March 28th, 2010 in Best Practices, External Community, Internal Community, Owned Media, StrategyNo Comments
Build Traffic to Your Community
We are scaling up here at 7Summits and so you will see more frequent and varied blog posts in the coming weeks and months. This is the first in a series of thoughts focused on community activation and moderation. We will tag each entry with “community”, allowing you to more easily surface this series for [...]
Posted by Paul Stillmank on March 21st, 2010 in External Community, Internal Community, Owned MediaNo Comments
Find Your Social Spark!
We’ve talked (and we’ll keep talking) about the need for a strategy to apply social media to your business. The islands of Facebook Fan Pages, Twitter accounts, Youtube Channels, and one-off blogs need to be reigned in and managed. A strategy integrating them into an overall marketing and execution plan is needed. These new media [...]
Social media – The best thing that could happen to your business!
Thought of the day. There is a lot of discussion about the good things and the bad things that social media can do for companies. From a Marketing, Product Development and Customer Support POV, we believe this is the best thing to happen to your respective departments in a long time! Back in the pre-web [...]
Designing your content to travel on the social web
There is an art and science behind designing your content to travel on the social web. Anyone who has seen the conversation prism by Brian Solis is well aware of the many distribution channels and outlets in the social media ecosystem. But what are the ingredients needed to seed your content? Reference the Strategy of [...]