How one customer brought down a brand – Case Study
At the beginning of Disney’s Mulan, the Emperor of China states that “A single grain of rice can tip the scale.” One person can make a tremendous impact on the lives of many, and Paul Christoforo, the president of Ocean Marketing, and N-Control witnessed this firsthand. The metaphorical grain of rice that tipped Ocean Marketing and N-Control’s [...]
Posted by Mind Your Business- Social Listening in the era of the social brand
According to Econsultancy’s 2012 Online Reputation and Buzz Monitoring Buyer’s Guide, more companies are using some form of reputation monitoring technology. The number of companies that use buzz monitoring technology increased by 7% over the past year. Even though the percentage of companies that exclusively use a paid or free tool has decreased, the use of a [...]
Posted by Shannon Gburzynski on January 18th, 2012 in Best Practices, Social Relevancy, Web AnalyticsNo Comments
Social Business Success Depends on Alignment with Your Strategic Plan
Note: This article was originally published for 1 to 1 Media on January 10, 2011 Help your company devise scalable social business strategies Many companies struggle with the planning, ownership and execution of social business programs. More often than not, marketing and communication teams play a leadership role in driving social media initiatives, adoption of [...]
Posted by James Davidson on January 10th, 2012 in Best Practices, Strategy, UncategorizedNo Comments
Beyond Facebook: Social Media and Higher Ed
Great article in University Business about social media and Higher Ed, mentioning 7Summits. Last November, Facebook wunderkind Mark Zuckerberg paid a visit to Harvard for the first time since dropping out of sight in 2004. In his address to students, the social media guru proclaimed that Facebook “is just getting started.” Remarkably, social networking has, [...]
Burberry on the Social Enterprise
As we start 2012, if social business isn’t part of your organization’s strategic plan then it definitely should be! As advocates for the benefits of social business, it is refreshing to see companies investing here. On this topic, I wanted to share a great video I came across from Burberry’s CEO Angela Ahrendts touting the [...]
Social Commerce and Why You Must Utilize It
Have you finished all of your holiday shopping yet? There tends to be two extreme approaches to the holidays: the Martha Stewart and the Howard Langston (Arnold Schwarzenegger’s character from Jingle all the Way). The Martha Stewarts of the world already purchased all of their gifts months in advance, wrapped them, and have them perfectly [...]
Social Business Matures- Large Company Bans Internal Email
A large company in France (Atos) “having concluded that the vast majority of email is just time-wasting noise” has recently made the drastic decision to ban all internal email, and instead utilize community and instant messaging metaphors for internal communications. This is a huge step forward for the maturity of the social business and so [...]
Posted by Shannon Gburzynski on December 13th, 2011 in Case Studies, Cool Stuff, Internal Community, Strategy, UncategorizedNo Comments
Re-invent your Loyalty Programs – Shift from Broadcast to Relationship Building
Lately it seems I spend more of my time deleting or unsubscribing from email in both my personal and professional accounts than I do reading it. The volume at which this email comes at me every day is almost overwhelming and forces me to FENG-SHUI my inbox multiple times a day. The majority of this [...]
Posted by James Davidson on November 22nd, 2011 in Best Practices, External Community, Owned Media, StrategyNo Comments
Members Are Customers Too- Enabling Collaboration within Associations
Enabling collaboration within associations helps to reengage members and enrich the membership experience. Executives today are time-crunched and information-hungry. They need to solve problems or harness opportunities quickly, often looking to peers for insight. Professional associations are one place for those conversations, but many associations don’t do enough to enable member interaction. As a member of numerous [...]
Posted by James Davidson on November 17th, 2011 in Best Practices, External Community, Owned MediaNo Comments
The Paradox Of Our Age- Social Media Enablers and Detractors
I recently came across a writing a friend had shared to her Facebook wall from the Dalai Lama, entitled “the Paradox of our Age.” It’s been around for years so some of you may have heard of it/read it. The piece inspired me to write a new blog entry, and while inspiration from the Dalai [...]