This blog was originally posted on BuddyPress.org. In the spring of 2011, Milwaukee School of Engineering (MSOE) approached 7Summits for some assistance with the University’s social media efforts. Like most of introductory meetings, we didn’t know what to expect. We hoped that they didn’t think we just built Facebook pages… [...]
Internal Communities enabling Employees Potential
A new category of software known as social business software (SBS) started to gain momentum at the height of the recession as companies were forced to do more with less. The economy brought about a swell of early adopters using SBS to build internal communities to solve traditional business problems [...]
Ford’s Focus? Gamification
I had the pleasure recently of working with a client that is doing a fundamental platform reboot. During this process, I’ve sat in pitches from the latest and greatest software providers representing Web Content Management, Customer Relationship Management (CRM) and Email Marketing systems. One thing all of them talked about [...]
Where Social Business is heading
I had the pleasure of pulling together some trend data for our company offsite meeting to answer the question: Where is social media and social business heading? The answer is not simple – social media and social business are heading many different places all at once. A common thread I saw was [...]
Social Business Success Depends on Alignment with Your Strategic Plan
Note: This article was originally published for 1 to 1 Media on January 10, 2011 Help your company devise scalable social business strategies Many companies struggle with the planning, ownership and execution of social business programs. More often than not, marketing and communication teams play a leadership role in driving [...]
Burberry on the Social Enterprise
As we start 2012, if social business isn’t part of your organization’s strategic plan then it definitely should be! As advocates for the benefits of social business, it is refreshing to see companies investing here. On this topic, I wanted to share a great video I came across from Burberry’s [...]
Re-invent your Loyalty Programs – Shift from Broadcast to Relationship Building
Lately it seems I spend more of my time deleting or unsubscribing from email in both my personal and professional accounts than I do reading it. The volume at which this email comes at me every day is almost overwhelming and forces me to FENG-SHUI my inbox multiple times a [...]
Members Are Customers Too – Enabling Collaboration within Associations
Enabling collaboration within associations helps to re-engage members and enrich the membership experience. Executives today are time-crunched and information-hungry. They need to solve problems or harness opportunities quickly, often looking to peers for insight. Professional associations are one place for those conversations, but many associations don’t do enough to enable member interaction. [...]
The shift from Social Media to Social Business and how to embrace it
Originally Posted on BizTimes.com. We are currently entering a new era of business. The economic downturn forced many businesses to make tough decisions and take a hard look at their operations. Companies had to take out cost and do more with less, which sometimes meant removing redundant processes and/or technology [...]
Social Media and ROI
I recently contributed to a post titled “How does a company measure social media ROI?”. This is a question I see a lot, so here is my perspective at a high level. A common mistake is trying to align traditional interactive measures with a social media program and measuring it [...]
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